Rushfiles by
Martin Haslund Johansson: Just build something! It’s good for your
own process and for funding.
Vivino by
Heini Zachariassen: Execution is much more important than
ideas! There are lots of ideas out there, but it’s the execution that matters.
It’s the case of the Columbus egg for all the pioneers out there.
Queue-it by
Camilla Ley Valentin: The team is much more important than the
idea!
AutoUncle by
Johan Frederik Schjødt: Test instead of think -otherwise you’ll suffer
the paralysis of analysis!
Thomas Madsen-Mygdal:
When you are on a trip it’s all about finding the others. A startup is the biggest
trip –you are going in over your head. You have to find the customers, the
team, the right money etc. to join the trip!
Sitecore by Lars
Fløe Nielsen: Hire People that are better than yourself
rather than the other Way around to Secure control!
Momondo by Thorvald Stigsen:
The more well defined and specialized you are the bigger you’ll be on the
internet. Find your fetisch –the rebel sell!
Trustpilot by Peter Holten Muhlmann: Trust is the currency of the future! Share your ideas. Chances are that you will benefit from it rather being the one in a thousand whose idea gets stolen.
Zendesk by Mikkel
Svane:
With continuing globalization and the new ‘subscription
economy’ trust is the new black. You need to secure loyalty and relations over
time rather than chasing short term sales.
When asked,
the Danish startups described their biggest startup mistakes as:
·
Spending too much time on non-startup related
stuff…
·
Not focusing sufficiently on key
stakeholders.
·
Spending too much time on product development.
·
Being too focused on not making any mistakes.
Important
aspects of building their business were identified as:
·
Rather few very competent people involved
than many less competent.
·
Invest money on hiring the right people even
if they are expensive. It’s well worth it!
·
Invest in aid for recruiting the right
people. Chances are that they are not in your immediate network.
·
The most important currency: The ability to
create meaning for your employees and customers.
·
Test your team and get writ of those who are
not contributing sufficiently –no one benefits from keeping them.
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